Sujai Shriram – Wide-Ranging Talent

Sujai Shriram is one of the talented project managers working for CrossView, a full-service, global eCommerce solutions provider that helps companies manage all channels of contact with their target customers. Sujai helps design marketing campaigns that take advantage of e-commerce platforms and allow clients to develop the kind of trusting relationships with many customers that drive sales consistently. Sujai and the team at CrossView subscribe to cross-channel commerce approach, focused on each client’s ability to interact with their customers in a wide range of ways. Physical stores, online stores, call centers, and distribution centers are all channels through which companies interact with customers. How these interactions affect each customer’s impression of and attitude toward a specific brand makes all the difference between successful companies and those that fail.

Sujai Shriram
Sujai Shriram

Sujai Shriram focuses on digital marketing and e-commerce when he develops strategies for his clients. He seeks to create positive interactions between companies and customers on all channels of communication so that each customer develops the kind of loyalty that all companies treasure. Customer loyalty is born out of positive interactions with the company itself and a positive view of their products and services. Sujai Shriram and CrossView’s approach is to create marketing solutions that develop loyalty and eliminate inconsistency between each company’s channels. Sujai is a part of the award-winning team at CrossView because of his in-depth knowledge of retail commerce technology, and experience in delivering innovative marketing solutions designed to build positive customer relationships using all channels at a business’s disposal.

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Sujai Shriram – Digital Commerce Solutions

Sujai Shriram is a project manager for the global cross-channel solutions provider, CrossView, Inc. Sujai, along with his team at CrossView, believe in omni-channel commerce. Omni-channel commerce is a school of thought among marketers in the digital age. It’s a philosophy anchored on the notion that all transactions are between one customer and one brand. Companies have to protect their brand by providing superior shopping experience for their customers across all channels of contact, from brick and mortar stores to online stores. If a customer has a good experience buying products in a physical store, the company needs to try to recreate that experience for the shopper on their online store.

Sujai Shriram
Sujai Shriram

No matter how customers interact with Sujai’s clients and their products, they need to be serviced at every step of the way. Sujai Shriram works with companies to develop marketing strategies and company policies that satisfy more customers across multiple channels whenever possible. With technology rapidly creating new channels for all companies to take advantage of, including social media and evolving online stores, creating a consistent user experience across all channels becomes more important. Sujai Shriram creates digital and e-commerce strategies designed to make his clients more competitive in all channels of customer interaction. By bringing each customer into a one-on-one relationship with each one of the brands that he works with, he fosters better customer engagement and service on all channels. Sujai’s goal is always to help companies build trust in their customers.

Sujai Shriram – Digital Marketing & eCommerce Professional

Sujai Shriram is a digital marketing professional working as a project manager for the cross-channel commerce solutions provider, CrossView, Inc. Sujai has built his expertise around delivering large scale eCommerce solutions for brand retailers. Sujai focuses on digital marketing and e-commerce solutions designed to seamlessly integrate shopping across multiple touchpoints. He and his team service leading brand retailers with the best e-commerce solutions that are tailored based on user personas, shopper behaviors and conversion techniques in a cost effective manner.

The main tenet of cross-channel marketing is that every shopping experience, at its foundation, is an intimate interaction between one person and one brand. By understanding what shoppers are looking for and how they interact, Sujai Shriram and his team at CrossView design personalized shopping experiences that are easy to navigate and trustworthy to convert each visiting shopper into a buyer. Another key tenet of cross-channel commerce is the seamless transition between one channel to another.

Sujai Shriram
Sujai Shriram

As technology rapidly advances, there are multiple avenues in which people go about their shopping. A shopper may start looking for a product in the comfort of their home on a mobile device, then switch to tablet later or their laptops; then walk in to a store to try it out and ultimately, call the call center to complete their purchase. Retailers who understand their shopper preferences and make it a central piece of their customer service have a tremendous competitive advantage with customer satisfaction and loyalty.

And that’s where Sujai and his team at CrossView enter – by leveraging cutting edge eCommerce platforms like IBM Commerce and hybris, they create a cross-channel solution that spans across online channels like desktop, mobile and tablet sites; and integrate them seamlessly with call center and in-store applications.These crucial investments not only directly improve the shoppers’ experience but also empower employees to provide great customer service.

Sujai Shriram works closely with leading brand retailers who are either venturing into cross-channel commerce or taking their current digital marketing projects to the next level of expansion.