Sujai Shriram is a digital marketing professional working as a project manager for the cross-channel commerce solutions provider, CrossView, Inc. Sujai has built his expertise around delivering large scale eCommerce solutions for brand retailers. Sujai focuses on digital marketing and e-commerce solutions designed to seamlessly integrate shopping across multiple touchpoints. He and his team service leading brand retailers with the best e-commerce solutions that are tailored based on user personas, shopper behaviors and conversion techniques in a cost effective manner.
The main tenet of cross-channel marketing is that every shopping experience, at its foundation, is an intimate interaction between one person and one brand. By understanding what shoppers are looking for and how they interact, Sujai Shriram and his team at CrossView design personalized shopping experiences that are easy to navigate and trustworthy to convert each visiting shopper into a buyer. Another key tenet of cross-channel commerce is the seamless transition between one channel to another.
As technology rapidly advances, there are multiple avenues in which people go about their shopping. A shopper may start looking for a product in the comfort of their home on a mobile device, then switch to tablet later or their laptops; then walk in to a store to try it out and ultimately, call the call center to complete their purchase. Retailers who understand their shopper preferences and make it a central piece of their customer service have a tremendous competitive advantage with customer satisfaction and loyalty.
And that’s where Sujai and his team at CrossView enter – by leveraging cutting edge eCommerce platforms like IBM Commerce and hybris, they create a cross-channel solution that spans across online channels like desktop, mobile and tablet sites; and integrate them seamlessly with call center and in-store applications.These crucial investments not only directly improve the shoppers’ experience but also empower employees to provide great customer service.
Sujai Shriram works closely with leading brand retailers who are either venturing into cross-channel commerce or taking their current digital marketing projects to the next level of expansion.