Sujai Shriram is a project manager for the global cross-channel solutions provider, CrossView, Inc. Sujai, along with his team at CrossView, believe in omni-channel commerce. Omni-channel commerce is a school of thought among marketers in the digital age. It’s a philosophy anchored on the notion that all transactions are between one customer and one brand. Companies have to protect their brand by providing superior shopping experience for their customers across all channels of contact, from brick and mortar stores to online stores. If a customer has a good experience buying products in a physical store, the company needs to try to recreate that experience for the shopper on their online store.
No matter how customers interact with Sujai’s clients and their products, they need to be serviced at every step of the way. Sujai Shriram works with companies to develop marketing strategies and company policies that satisfy more customers across multiple channels whenever possible. With technology rapidly creating new channels for all companies to take advantage of, including social media and evolving online stores, creating a consistent user experience across all channels becomes more important. Sujai Shriram creates digital and e-commerce strategies designed to make his clients more competitive in all channels of customer interaction. By bringing each customer into a one-on-one relationship with each one of the brands that he works with, he fosters better customer engagement and service on all channels. Sujai’s goal is always to help companies build trust in their customers.