Sujai Shriram is one of the talented project managers working for CrossView, a full-service, global eCommerce solutions provider that helps companies manage all channels of contact with their target customers. Sujai helps design marketing campaigns that take advantage of e-commerce platforms and allow clients to develop the kind of trusting relationships with many customers that drive sales consistently. Sujai and the team at CrossView subscribe to cross-channel commerce approach, focused on each client’s ability to interact with their customers in a wide range of ways. Physical stores, online stores, call centers, and distribution centers are all channels through which companies interact with customers. How these interactions affect each customer’s impression of and attitude toward a specific brand makes all the difference between successful companies and those that fail.
Sujai Shriram focuses on digital marketing and e-commerce when he develops strategies for his clients. He seeks to create positive interactions between companies and customers on all channels of communication so that each customer develops the kind of loyalty that all companies treasure. Customer loyalty is born out of positive interactions with the company itself and a positive view of their products and services. Sujai Shriram and CrossView’s approach is to create marketing solutions that develop loyalty and eliminate inconsistency between each company’s channels. Sujai is a part of the award-winning team at CrossView because of his in-depth knowledge of retail commerce technology, and experience in delivering innovative marketing solutions designed to build positive customer relationships using all channels at a business’s disposal.