Sujai Shriram is a digital marketing professional with CrossView Inc. and, in his work, he has gained valuable product management skills. Among the product management skills that pros like Sujai Shriram acquire is the ability to recognize and rectify common mistakes. The examples outlined below are just some of many mistakes that seasoned project managers easily recognize:
“Not Our User”
This mistake comes up when a product receives negative feedback about a deal-breaking issue. Product managers are often tempted to ignore the feedback with the excuse that whoever left the feedback is “not our user,” meaning that the reviewer is not who the product is designed for. This is a dangerous mistake. Product managers cannot afford to be selective about the feedback that they heed. Instead, every piece of criticism is an opportunity to learn and improve, and each one should be treated as such.
“It Needs to Work”
This mistake is common when a feature is failing and the product manager or team is not humble enough to eliminate it. It does not matter how much time or resources were poured into a feature, if it fails, keeping it because “it needs to work” is a recipe for product degradation. Users do not know or care about what went into a feature, they care about its functionality, and that should be the product manager’s approach as well.
As you work to gain the experience of a manager like Sujai Shriram, you’ll encounter a wide variety of mistakes. Through research, trial and error, you will learn how to spot and solve them quickly.