Sujai Shriram – How Travel Benefits Your Career

Sujai Shriram is a businessman and international traveler who enjoys exploring the world with his wife. Though the connection between travel and business is not immediately clear to all, those who delve into both, as Sujai Shriram does, are often rewarded with professional benefits.

Sujai Shriram

The following are just some of the ways that traveling could boost your career potential:

Bigger Picture – When you travel to unfamiliar land, you’re forced to look at the bigger picture. Many travelers report realizing that their problems are relatively small in comparison to the world, and this reduces stress. Seeing the bigger picture can also make it easier to prioritize, focus and do your best work.

Perspective and Values – Traveling will expose you to new cultures and, as a result, it will teach you to appreciate other perspectives and values. For example, in some European countries, it is more common to talk to the strangers around you when you are on a bus than it is to idle on a cell phone. This can teach you to embrace other people and, as a result, network better with colleagues.

Meet New People – Whenever you’re away from home, you have the opportunity to meet new people. Not only does this help you make friends and view the world in a more positive light, but it helps you network. You never know when your international friends will become business partners.

As you travel, you will find small things that you enjoy about it and, hopefully, you will also see your professional standing benefit. In the end, though, dedicated travelers like Sujai Shriram typically adventure for personal pleasure over all else.



Sujai Shriram – Product Management Mistakes

Sujai Shriram is a digital marketing professional with CrossView Inc. and, in his work, he has gained valuable product management skills. Among the product management skills that pros like Sujai Shriram acquire is the ability to recognize and rectify common mistakes. The examples outlined below are just some of many mistakes that seasoned project managers easily recognize:

Sujai Shriram“Not Our User”

This mistake comes up when a product receives negative feedback about a deal-breaking issue. Product managers are often tempted to ignore the feedback with the excuse that whoever left the feedback is “not our user,” meaning that the reviewer is not who the product is designed for. This is a dangerous mistake. Product managers cannot afford to be selective about the feedback that they heed. Instead, every piece of criticism is an opportunity to learn and improve, and each one should be treated as such.

“It Needs to Work”

This mistake is common when a feature is failing and the product manager or team is not humble enough to eliminate it. It does not matter how much time or resources were poured into a feature, if it fails, keeping it because “it needs to work” is a recipe for product degradation. Users do not know or care about what went into a feature, they care about its functionality, and that should be the product manager’s approach as well.

As you work to gain the experience of a manager like Sujai Shriram, you’ll encounter a wide variety of mistakes. Through research, trial and error, you will learn how to spot and solve them quickly.

Sujai Shriram – Creating a Life Plan

Sujai Shriram, an Indian native now living and working in Gainesville, Florida, is a digital marketing professional and an entrepreneur. Most entrepreneurs look toward the future and have big dreams, but Sujai Shriram has a workable plan to get him to where he would like to be. Creating a life plan isn’t just about rigidity – it can be about making an ever-changing path that will evolve as you do.

Sujai Shriram

If you’d like to create your life plan, steps like those below can help you get started. Remember to focus on what will make you happy; you can always modify your plan if your goals change.

Assess Your Roles

Your life plan will likely change based on the roles that you play in your life, and the roles that you would like to play. For example, if you’re a husband or a wife, a brother or a sister, a manager and a writer, think about what you need to do to fulfill these roles. If you also plan to become a parent, a CEO and a mentor, consider what these roles will require of you as well.

Assess Your Goals

Your goals are different from the roles you aspire to fill because they can be more general. Think about what you want to have done with your life in a few decades, and assess what matters most to you. These are your goals. For example, if you want to be retired by fifty-five, own a company and live in a different country, you have goals. The next part is deciding what steps are required to reach your goals. Break each goal into small steps so that you can start working on them.

Assess Your Present

A check-in with your present situation is ideally done every six to twelve months. This is a time to look at where you are, what you want, if your goals have changed and how you need to approach your future. Schedule times to check in with the present, and when you do, adjust your other plans accordingly.

Define Milestones

Though your steps might be fluid, changing as you assess your present each time, milestones are more solid. Create a series of milestones that will get you to where you want to be. For example, milestones might include getting out of debt, creating a solid business plan, saving your first $20,000, becoming CEO of a company and retiring. If reaching a milestone isn’t motivation enough for you, set rewards, like vacations or making big purchases, for each one.

Involve Others

If you have other people in your life that are affected by your plans, involve them. If you practice full disclosure, it can prevent your goals from upsetting anyone around you and making your life difficult.

Even if you idolize hard-working professionals like Sujai Shriram, keep your life plan about you and not about emulating others. This will help you set yourself up for happiness.


A Brief Analysis of E-Commerce and Its Role in the Modern Economy

How we go about buying things has changed significantly in the past decade, due to the innovations of digital technology in retail. One of the most significant changes in technology for businesses has been the transition from purely in-store purchases to multiple easy-to-access avenues (or channels) among retailers, manufacturers, suppliers, financial companies & banks, and most importantly, consumers.

Sujai Shriram
Sujai Shriram

The speed of shopping has increased so substantially that consumers are driving a need for the reconfiguration of supply chain management to handle the demand of orders! E-Commerce, or now commonly referred to as digital commerce, has not only changed the way we shop, it has significantly changed the drivers of our economy. Twenty years ago, no one would have imagined shopping could be completed without setting foot in a store!

As much as technology has brought us convenience, access, security, and joy to the way we shop; it is not without its own set of challenges. One major issue continues to be how well each retailer understands their customers, their ability to predict or learn what their customers are looking for, and to close the sale. Additionally, servicing customers before, during, and after each sale has become a significant differentiator for retailers to gain customer satisfaction; and in turn, loyalty, in this era where the customer is spoilt for choice and increasingly hard to please. Sujai Shriram, a Digital Marketing consultant & Project Manager for Crossview, Inc., helps retailers and brand marketers strategize and execute the implementation of omni-channel solutions for their brands.

Creating Meaning – An entrepreneurial mantra

Sujai Shriram
Sujai Shriram

Every entrepreneur has a vision. The motive, however, varies in each case. Entrepreneurs are driven by their passion to solve a problem, create a product, or simply, make money. But if we look at start-ups and entrepreneurs who succeeded, one common trait is that each one created something that was meaningful to someone. The successful one’s always created value by offering something that either solved a problem, made something more convenient or accessible; or simply put, created meaning. For example, Uber made it really easy for people to get a cab while at the same time, enabling anyone interested to provide the service. They created meaning for both customers and suppliers. And as the wisdom goes, money followed meaning.

Sujai Shriram is a digital marketing expert, who approaches his work from the eyes of an entrepreneur. An aspiring entrepreneur himself, Sujai Shriram continues to seek out more efficient and effective ways to build, develop and implement high-quality eCommerce solutions for every client. As someone who looks to one day establish and operate his own firm, Sujai Shriram hopes to both leverage and apply his considerable skillset, knowledge, and subject matter expertise towards the development of something truly transformative, innovative, and even extraordinary.

TATA Consultancy Services – Serving Customers and the Community

Tata Consultancy Services (TCS) is a global leader in IT, digital, and business services. TCS not only transforms the technology landscape to solve complex business problems, but they also play an active role in transforming the communities and people that surround them. An integral part of the TCS culture is caring, sharing and, community betterment. TATA Corporate Social Responsibility (CSR), an arm of TCS focuses on small as well as large scale projects in community improvement and betterment. TCS CSR members share a culture of volunteering to build schools, teach conversational English in rural areas, clean national forests, and bring their technical expertise to help physically and mentally challenged children.

Sujai Shriram
Sujai Shriram

While working at TCS, Sujai Shriram was an active CSR member. He pursued his passion to improve the standard of education in tribal villages near Mumbai. Sujai and his team started as a small group of 4 volunteers, and grew the volunteer pool to over 150 people to adopt an elementary school and improve its infrastructure. Sujai Shriram is passionate about bettering rural educational services in India. The school started by the CSR team Sujai Shriram was involved with in 2004 continues to function well and independently.

Is Omni-Channel Commerce a Fad?

Shopping online is here to stay, whether you like it or not. A decade ago, shopping online meant you would sit on your computer at home, browse a few pages of the catalog of your favorite retailer and buy if something if something piqued your interest. Then came search, for those select few who know exactly what they are looking for to buy. Today, the online shopping behavior has evolved considerably, including the choice of purchasing venues (sellers), price, mediums (channels), payment options and the whole shopping experience overall.

Sujai Shriram
Sujai Shriram

From a shopper’s experience, it is great to have multiple avenues to shop, compare service and price before finally making a purchase. But the race to get the next great shopping deal has put retailers to adapt (or die) to an evolving retail marketing landscape. Retailers are scrambling to offer new commerce solutions to its customers, trying to hamper down the massive problems that rise in the aftermath of purchasing. Enter omni-channel commerce.

What is omni-channel commerce? Consider this – you are walking in your favorite mall and chance upon a pretty little black dress in a new store. You enter the store, look at the dress and while you’re at it, a few other ones too. You really like the store. You come back home, go to their website, read reviews about a few dresses that you liked and even registered to the site and added an item to the cart. Oh shoot, you’re late for that ball game.

You drop off and drive to the game where the line is long. So fire up your iPhone and go to the site, pick back up on your shopping and buy that beautiful black dress. But you need it tomorrow. You call the customer service, who didn’t ask a million questions but refreshingly, picked up your phone number and greeted you by your first name. Not just that, as soon as you mentioned your request to change the delivery to ship-to-home to in-store-pick up, they instantly told you the order # and after confirming, changed the delivery. There was a small upcharge, but since you were such a nice customer, they even gift wrapped it for free! Now, that’s omni-channel commerce.

And behind every smooth customer experience, lies a team of thinkers, strategists, technologists and elves that work tirelessly, jumping through a various hoops, fighting the odds and bending technology to do amazing things every day. Just to make shopping delightful, easy, safe and most importantly, work for you when you most need it.

This pursuit of offering better service to their customers has been a goal for every retailer, big, medium or small. Sujai Shriram is an E-commerce and Digital Marketing expert for the company Crossview Inc., that works with Fortune 100 and Fortune 500 companies to achieve this milestone of omni-channel presence within a customer’s shopping experience.